Sparkling Design and Infotech (P) Ltd ("we", "us", "our") is a company registered in India at 215, Technopark Trivandrum, Nila Building, Technopark Campus, Thiruvananthapuram, Kerala 695581, India. We operate the UpscaleAI mobile application ("App").
By downloading, installing, or using UpscaleAI, you expressly consent to this Privacy Policy and to the collection, use, and processing of your information as described herein. If you do not consent, please do not use the App.
Specifically, you consent to:
Collection of anonymous usage analytics to improve the App
Crash and performance reporting via Firebase Crashlytics
Anonymous Firebase Authentication to provide the service
Processing of images you submit, solely for the purpose of AI upscaling
Display of advertisements (non-premium users only), subject to your ATT preference
Push notifications, subject to your device permission
You may withdraw consent at any time as described in Section 9 of this Policy.
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Information We Collect
3.1 Images You Submit
When you submit an image for upscaling, we want to be fully transparent:
Your image is transmitted securely to our processing servers
It is processed by our AI model to generate the enhanced version
The original and upscaled images are deleted from our servers within 24 hours
We do not use your images to train AI models
We do not share your images with any third parties
We do not store, index, or analyse your images beyond what is required to perform the upscale
3.2 Automatically Collected Information
Device information: model, iOS version, language and region settings
App usage events via Firebase Analytics — no personally identifiable information
Crash reports and performance data via Firebase Crashlytics
Approximate location at country/region level for analytics and ad targeting
Anonymous Firebase Authentication UID — randomly generated, not linked to your identity
Advertising Identifier (IDFA) — only if you grant permission via Apple's ATT prompt
3.3 Purchase and Subscription Information
When you purchase a Monthly Subscription, Apple processes your payment. We receive from Apple:
Confirmation that a purchase was completed
The subscription product identifier
Purchase receipt data to validate and maintain your premium status
We do not receive, process, or store payment card details or billing addresses. For legacy Lifetime Access users, we retain your purchase receipt to verify continued premium status.
3.4 Information from Third-Party Services
Firebase Authentication (Google LLC): Anonymous user identifier
Firebase Crashlytics (Google LLC): Crash reports and device state at time of crash
Google AdMob: Ad interaction data — non-premium users only
Apple StoreKit: Purchase receipts and subscription status
04
How We Use Your Information
To provide the AI image upscaling service
To verify and maintain your subscription or legacy lifetime access status
To display relevant advertisements to non-premium users
To send push notifications about app updates and offers (with your permission)
To monitor App performance, diagnose crashes, and fix bugs
To understand how users interact with the App and improve its features
To prevent fraud, abuse, and violations of this Policy
To comply with legal obligations
We do not use your information for automated decision-making or profiling that produces legal or significant effects on you.
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Legal Bases for Processing (GDPR — EEA/UK Users)
If you are in the EEA or UK, we rely on the following legal bases:
Consent: Image processing, push notifications, advertising personalisation (IDFA) — withdrawable at any time
Contract Performance: Processing to deliver the subscription service you purchased
Legitimate Interests: Anonymous analytics, crash reporting, fraud prevention, service improvement
Legal Obligation: Compliance with applicable law
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Data Retention
Data Type
Retention Period
Submitted images
Deleted within 24 hours of processing
Anonymous analytics data
Up to 14 months (Google/Firebase policy)
Crash logs
Up to 90 days
Subscription / purchase records
Duration of subscription + 7 years
Legacy lifetime purchase records
Lifetime of the App
Firebase Authentication UID
Until you request deletion
Push notification tokens
Until uninstall or permission revoked
07
Data Sharing
We do not sell, rent, or trade your personal data. We share data only with:
7.1 Service Providers
Google LLC (Firebase, AdMob): Authentication, analytics, crash reporting, advertising
Apple Inc.: App distribution, payment processing, push notifications
Each provider acts as a data processor bound by contractual obligations and their own privacy policies.
7.2 Business Transfers
In the event of a merger, acquisition, or asset sale, your data may be transferred. We will notify you of any such change.
7.3 Legal Requirements
We may disclose your data when required by law, court order, or to protect our rights or user safety.
08
International Data Transfers
Our service providers operate globally, including in the United States. When transferring data from the EEA, we rely on Standard Contractual Clauses approved by the European Commission to ensure appropriate safeguards.
09
Your Rights and Choices
Depending on your location, you may have the right to:
AccessRequest a copy of personal data we hold about you
RectificationRequest correction of inaccurate data
ErasureRequest deletion of your personal data
RestrictionRequest that we limit processing of your data
PortabilityRequest your data in a machine-readable format
ObjectionObject to processing based on legitimate interests
Withdraw ConsentAt any time, without affecting prior processing
UpscaleAI is not directed at children under 13 (or 16 in certain EEA jurisdictions). We do not knowingly collect data from children. If you believe your child has provided us with information, contact us immediately at support@sparklingapps.com and we will delete it promptly.
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Security
We implement the following security measures:
Encrypted image transmission using HTTPS/TLS
Automatic deletion of processed images within 24 hours
Access controls limiting who can access user data
Regular security reviews
No method of transmission over the internet is 100% secure. We cannot guarantee absolute security. In the event of a data breach posing risk to your rights, we will notify the relevant authority within 72 hours and affected users without undue delay.
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Advertising (Non-Premium Users)
Non-premium users see ads served by Google AdMob. When you first launch the App, iOS presents Apple's ATT prompt:
Allow tracking: Personalised ads based on your interests may be shown
Deny tracking: Non-personalised, contextual ads are shown instead
Change your preference anytime in Settings › Privacy & Security › Tracking. Premium subscribers and legacy lifetime access holders do not see any advertisements.
13
Push Notifications
iOS will request your permission before we send push notifications. Manage or revoke permission anytime in Settings › Notifications › UpscaleAI.
14
California Residents (CCPA/CPRA)
California residents have the following rights:
Right to know what personal information we collect, use, and disclose
Right to delete your personal information
Right to correct inaccurate personal information
Right to opt out of sale/sharing — we do not sell personal information
Right to non-discrimination for exercising privacy rights
This Privacy Policy is published in compliance with the Information Technology Act, 2000 and the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. We have implemented reasonable security practices as required under Indian law.
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Changes to This Policy
We may update this Policy from time to time. We will notify you of material changes by updating the "Last Updated" date and providing in-App notice. Continued use after changes constitutes acceptance.